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Who We Are!

About Tree of Life Canada, ULC

* At Tree of Life Canada, we elevate brands and build customer demand. We are curators of unique brands, bringing elevated food and beverage experiences to Canadians. We are Canada's premier route to market for specialty, natural, fresh, and frozen foods, and are a wholly owned subsidiary of KeHE Distributors, LLC. Our full-service route-to-market reaches 95% of where food and beverages are sold & served across Canada. Tree of Life has been growing brands in Canada for over 75 years and is known for execution & operational effectiveness, and strategic partnerships. We have an unbeatable track record & reputation for future-focused category expertise in the industry, serving supplier partners, retailers, and consumers. For more information, visit www.treeoflife.ca
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Vision: To be Canada's number-one curator and growth partner for the food and beverage industry - from end to end.

Purpose: We are curators of unique brands, bringing elevated food and beverage experiences to Canadians.

Values: We're better together. We treat everyone with dignity and respect. We hone our expertise. We're committed to curiosity. We're here to succeed.

We're better together.
* We collaborate with our colleagues, brands and customers. We are committed to helping others and serving our communities. We are honest, helpful and accountable to each other.
We treat everyone with dignity and respect.
* We bring our whole selves to work, because we know our diversity makes us stronger.
We hone our expertise.
* Knowledge, experience and data are foundational to earning respect, maintaining trust and elevating experiences.
We're committed to curiosity.
* We seek out new ideas, new approaches and new information. Our fingers stay on the pulse. We push the envelope.
We're here to succeed.
* We are tenacious, goal driven and ambitious. We want results. Our passion is not just for our own business, but for our brands' and customers' businesses, too.