KeHE Distributors, LLC

  • Associate Brand Development Manager (1 Year MAT LEAVE CONTACT)

    Job Locations CA-ON-Mississauga
    Requisition Post Information* : Posted Date 1 week ago(1/10/2019 2:50 PM)
    Marketing/Business Development
    Requisition ID
    Tree of Life
  • Overview

    Our core purpose is “To Help Canada Eat Well and Live Well” For more information please visit our website at

    Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation.

    ** NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision.


    COMPENSATION:  $ 50k - $55k Commensurate with experience

    Primary Responsibilities

    The overall focus is to manage the relationship between the principals of the brands managed and Tree of life Canada. The Associate Brand Development Manager has the responsibility of being the overall general manager for the brands under their area of responsibility. Main accountability is measured in margin dollar delivery, volume delivery, expense control and sku productivity. Other qualitative areas of measurement include core principal satisfaction, customer satisfaction and interpersonal relationship development with company associates. As with all positions with Tree of Life Canada we expect that all activities will be consistent with Tree of Life Canada’s Mission, Vision and Values.

    Essential Functions

    • Accountable for overall gross margin dollar delivery for specific brands managed vs. budgeted levels.
    • Accountable for overall volume and net sales dollar delivery for specific brands managed vs. budgeted levels
    • Expense budget control and status reporting including issuing of manufacturer chargebacks and collection of same in a timely manner.
    • Ensure sku productivity for items managed are optimized and meeting overall company objectives, measured monthly.
    • Accountable for working with sales to ensure pricing integrity is met. When price increases are needed, all supporting documentation is prepared with proper level of detail and lead time required.
    • Accountable for preparing and reviewing a minimum of quarterly profitability reviews for all brands managed.
    • Meeting long term growth goals of core brands.
    • Marketing plan development and execution of all elements of the mix which includes overall strategy, positioning, target market, advertising, consumer promotion, trade promotion, channel/account specific programs, distribution, sales force incentives, merchandising, pricing, packaging, line extensions, research, sales aids, spending and business building.
    • Work hand in hand with sales department to prepare annual business plans by brand, by account.
    • Accountable in preparing and presenting regular business reviews for specific vendors. This includes preparing for market visits which may include store tours, driving principals to/from airport and dinners.
    • Accountable for regular competitive reviews for certain categories managed including store visits, review of flyer activities and pricing analysis.
    • Customer accountability through the sales department for product issues within area of responsibility. Liaise with sales management to ensure TOL, principal and customer objective fulfillment.
    • Development, control and vendor approval (as required) of annual fiscal products budgets.
    • Explanation of brand performance variances to targets as required by vendors and internal reporting.
    • Ensuring that all brand related administrative functions are processed in a timely and cost efficient manner.
    • Assist with organizing and attending certain trade shows and Tree of Life Sales meetings. Some travel may be required.
    • Must meet deadlines as requested by internal and external customers.
    • Must maintain good attendance and safe work practices.
    • Maintain safeguards of confidential company information.
    • Other duties and special projects as requested.

    Minimum Requirements, Qualifications, Additional Skills, Aptitude

    • Two (2) years of progressive consumer packaged goods marketing experience with proven track record of accomplishments and results.
    • Bachelor’s Degree in Business, Sales or Marketing highly preferred.
    • Sales or marketing experience in food industry considered an asset.
    • Knowledge of the Canadian grocery industry players in both retail and foodservice is an asset.
    • Proficiency in MS Office required with strong presentation skills including Power Point.
    • Experience with Cognos and AS400 preferred.
    • Strong communication skills (oral and written) and fluent in English with above average presentation skills with ability to speak effectively before groups of employees, management and vendors.
    • Demonstrated analytical skills, superior organizational and multi-tasking skills, strong negotiation skills, and working knowledge of category management and analysis of marketing research data.
    • Excellent interpersonal abilities; ability to get along with diverse personalities and develop strong business relationships; tactful, mature, and flexible. Must have good reasoning abilities and sound judgment.
    • High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
    • Ability to establish credibility and be decisive but be able to recognize and support the organization’s preferences and priorities. High level of integrity.
    • Should have strong work ethic and an entrepreneurial mindset.


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